How To Be Original When There Is Nothing New Under The Sun

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How many times can we reinvent the wheel? Ad agencies attempt it every day to part us from our hard earned dollars. Artists, designers,writers and musicians try to be original but how many succeed in a world flooded with copycat derivatives ? How do we know when we've succeeded? By the feeling of I know-when-I see-it freshness. With so much going on in my personal and professional life, I slip up here at times, get lazy and sometimes think of quitting. The awful truth is: it's bloody hard to be original, fresh, innovative every day. Cut me some slack, okay?

 

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